pet adoption platform that tailors the experience for every user
Introduction
Project Title: Petuu App
Project Duration: 6 month
My Role: UX/UI Designer
Tools Utilized: Sketch, Figma, Adobe XD, User Testing
Year Completed: 2024
Challenge Statement
How can we design an intuitive pet adoption platform that caters to the distinct needs of casual browsers, serious adopters, and pet listers? Our goal is to provide clear, reliable information and easy communication to build a trustworthy experience for everyone involved in the adoption journey.
Solution Statement
We are designing a pet adoption platform that tailors the experience for every user, whether they’re casually browsing, seriously adopting, or listing a pet for adoption. By prioritizing easy navigation, clear information, and direct communication, we aim to create a smooth, trustworthy adoption journey for everyone involved.
Empathize
Survey
Shopper Questions (Casual Browsers)
How easy is it to browse pet listings?
How often do you struggle with unclear filters or search functions?
Do you think the platform provides enough recommendations based on your interests?
How often do you find outdated or unavailable pet listings?
How helpful is it to save pets to a favorites list?
Would you prefer a feature to get notified when a matching pet is available?
How important is a visually appealing, easy-to-use interface for you?
Do you find adoption steps clearly explained on the platform?
How often do you feel lost navigating the website or app?
What feature would make browsing more enjoyable for you?
Buyers
Seller Questions (Pet Listers)
How easy is it to list a pet on adoption platforms?
Do you feel the platform provides enough guidance for creating listings?
How challenging is it to communicate with potential adopters?
Do you receive too many irrelevant inquiries from buyers?
How important is a verification system for buyers?
How often do you face issues updating pet listings?
Do you find it difficult to manage multiple adoption requests?
How important are messaging and scheduling tools for you?
How transparent do you think the adoption process should be?
What feature would most improve your experience as a seller?
Shoppers
Buyer Questions (Serious Adopters)
How often do you find pet listings with incomplete information?
How important is transparency in the adoption process for you?
Have you ever struggled to get in touch with a pet seller?
Do you feel confident that listed pets are real and available?
How important are detailed health and personality descriptions for you?
Have you ever abandoned an adoption due to unclear information?
How helpful is a chat or direct messaging feature for you?
How easy is it to navigate pet listings and search for a specific pet?
How often do you see duplicate or misleading listings?
What is your biggest concern when adopting a pet online?
Sellers
Emoathy Map
We created empathy maps for each user type—Shoppers, Buyers, and Sellers—to deeply understand their thoughts, feelings, needs, and behaviors, ensuring our design decisions address their specific pain points and motivations.
Define
Synthesize Research Findings
✅ Shoppers (Casual Browsers) want an easy-to-navigate platform with better filtering and a way to save pets for later.
✅ Buyers (Serious Adopters) struggle with incomplete pet profiles and want a trustworthy adoption process.
✅ Sellers (Pet Listers) need guidance on creating listings and efficient communication tools to manage inquiries.
Identifying User Pain Points & Needs
Shoppers’ Pain Points
🔹 Difficult navigation makes browsing frustrating.
🔹 No clear filters to refine search based on pet type, breed, age, etc.
🔹 Cannot save or revisit favorite pets easily.
💡 Needs: A seamless, intuitive browsing experience with better search filters and a “Favorites” feature.
Buyers’ Pain Points
🔹 Pet profiles lack important details (health status, vaccinations, history).
🔹 Unclear adoption process, causing uncertainty.
🔹 Slow or unresponsive communication with sellers.
💡 Needs: Standardized detailed pet profiles, a step-by-step adoption guide, and real-time messaging with sellers.
Sellers’ Pain Points
🔹 Complicated listing creation with no guidance.
🔹 Too many inquiries from non-serious adopters.
🔹 Difficult to track and manage multiple conversations.
💡 Needs: A structured listing process, buyer verification, and better inquiry management tools.
Goal Statements
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Our pet adoption platform will help casual browsers who want to explore pets easily by providing a well-structured navigation and filtering system, which will make browsing seamless and engaging.
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Our pet adoption platform will help serious adopters who need trustworthy and detailed pet profiles by ensuring transparency in pet listings, which will reduce uncertainty and increase adoption confidence.
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Our pet adoption platform will help pet listers who struggle with managing adoption inquiries by providing streamlined communication and listing tools, which will increase efficiency and adoption success rates.
Ideate
Writing the Problem Statement (HMW - How Might We?)
"How might we design an intuitive pet adoption platform that makes browsing easy for casual users, ensures transparency for serious adopters, and provides pet listers with efficient tools to manage listings and inquiries?"
In our ideation process, we used ‘How Might We’ questions to reframe user pain points as design opportunities, sparking a range of creative solutions. From swipe-friendly browsing for Shoppers to trust-building features for Buyers and intuitive listing tools for Sellers, each idea was crafted to address specific user needs. This approach allowed us to brainstorm user-centered features that feel engaging, intuitive, and supportive. These solutions lay the groundwork for a platform that truly connects people and pets.
